1. Introduction to LinkedIn Carousel Posts
A carousel post is a swipeable post made up of multiple slides, perfect for breaking down ideas, sharing step-by-step insights, or telling a story visually.
Why Use a Carousel Post?
- Increases engagement: People spend more time swiping through the slides.
- Highlights expertise: Great for educating your audience.
- Encourages saves and shares: A well-designed carousel can keep your content circulating.
Carousels work well for:
- How-to guides
- Case studies
- Storytelling
- Step-by-step tutorials
2. The Nuts And Bolts Of A LinkedIn Carousel
- A LinkedIn carousel is nothing more than a multi-page PDF that you load as a document.
- A free Canva account is perfect for creating stunning looking PDF’s.
- Square (1080 pixels x 1080 pixels).
- Portrait (1080 pixels wide x 1350 pixels high).
3. Planning Your Carousel Post
Before designing, get clear on:
- Goal: Are you teaching, inspiring, or promoting something?
- Main Message: Keep it focused on one key idea.
- Structure: Each slide should flow logically to the next.
- Mobile-First Approach: Design for the massive proportion of viewers that will be using a small screen to view your carousel.
4. Example Structure For A 8-slide Carousel
- First slide is the Hook (Grab attention)I
- Slides 2 to 6 is for the Key points (Breakdown of the idea)
- Slide 7 is Summary page (Wrap it all up)
- Final slide is Call to action page (what do you want the reader to do? At the very least you can ask them to comment, save, or share)
5. Designing Your Carousel Slides
Best Tools for Designing
- Canva (Easy to use, free templates)
- PowerPoint (Familiar, simple for layouts)
- Adobe Illustrator (For more advanced designs)
Slide Size & Format
- 1080 x 1080 pixels (square format)
- 1080 x 1350 pixels (portrait format)
- Save as a PDF (LinkedIn requires this)
Design Tips for Engagement
- Keep text short and readable
- Use bold colors and clear fonts
- Make sure every slide connects visually to the next
4: Writing Engaging Text for Your Carousel
Key Writing Tips:
- Slide 1: Use a bold headline that makes people stop scrolling.
- Slides 2-6: Keep sentences short. Break text into digestible chunks.
- Slide 7: Add a call to action (e.g., “Save this for later” or “Comment with your thoughts”).
Example First Slide Hook:
❌ Boring: “How to improve your LinkedIn profile”
✅ Engaging: “3 Mistakes Killing Your LinkedIn Profile (and how to fix them!)”
6. Uploading and Publishing Your Carousel on LinkedIn
Steps to Upload Your Carousel:
- Go to LinkedIn’s post composer
- Click on “Document”
- Upload your PDF file
- Write a compelling caption
- Optional: Add hashtags for reach
Caption Writing Formula:
- Hook (One sentence that grabs attention)
- Brief summary (What they’ll learn in the carousel)
- Call to action (Ask them to like, comment, or share)
7. Maximizing Engagement and Performance
Best Posting Times
- Tuesday to Thursday mornings work best for me.
- Experiment with different times based on your audience
How to Boost Reach
- Encourage comments by asking a simple question
- Reply to every comment within the first hour
- Share the post in LinkedIn Groups
Tracking Performance
- Use LinkedIn’s analytics to check views, comments, and shares
- If engagement is low, test a new hook next time
8. Advanced Tips for Carousel Success
1. Repurpose Your Carousel Content
- Turn it into a LinkedIn post or X thread
2. Test Different Styles
- Try text-heavy vs. image-heavy slides
- Use case studies, tips, or quotes
3. Keep Experimenting
Study successful carousels and see what works
Not every carousel will go viral, but consistency wins
