Lesson Introduction
Certificates are a great addition to your LinkedIn® profile. They feature straight after your Experience Section and join up very nicely with your Skills Section.
When adding a Licence or Certification you are prompted to associate it with 1 or more Skills.
You can also add media with each Certificate you add.
Framework Note
Licences and certifications are especially useful when they strengthen Reputation → Establishing Credibility, or provide evidence for Career & Talent goals. Prioritise credentials that support what you want to be hired for, trusted for or known for rather than adding every certificate you have ever earned.
Explore Reputation in the Why Are You Really on LinkedIn®? framework.
How to add Certificates to your LinkedIn
- Click Add section
- Click Recommended
- Click Licences & Certifications
Complete the certificate form
Completing the form is straight forward.
Some Notes:
- When entering the Issuing Organisation you can tag a LinkedIn® Company Page. This will show their icon/logo in your Certificates Section
- Not every certificate has an Expiry Date. Leave it blank and it wil state “No expiry”
- Credential ID in not mandatory.
- Credential URL lets you add a link to a hosted certificate. It is not mandatory. If you do include a URL it will add a link called “Show credential”
- Add Skill will show the certificate in your Skills Section
- Add Media let’s you enhance the listing.
Uploading Media
The following file formats are supported:
- Adobe PDF (.pdf)
- Microsoft PowerPoint (.ppt/.pptx)
- Microsoft Word (.doc/.docx)
- .jpg/.jpeg
- .png
- .gif – this doesn’t support animation, however the first frame will be extracted

