Optimize Your LinkedIn® Company Page for Search
Improve your LinkedIn® Company Page discoverability by aligning your Page information, language and content with how the right people search for your organization.
Write a Better LinkedIn® Company Page About Section
Write a clearer LinkedIn® Company Page About section that quickly explains what your organization does, who it serves and why someone should care.
Choose the Right LinkedIn® Industry for Your Company Page
Choose the most appropriate LinkedIn® industry for your Company Page by matching what the organization actually does to LinkedIn’s industry taxonomy.
Optimize Your LinkedIn® Company Page Name, URL and Company Details
Review your LinkedIn® Company Page name, public URL, website, locations and core company details for accuracy and consistency.
Get Your LinkedIn® Company Page Branding and Images Right
Use your LinkedIn® Company Page logo, cover image and visual identity consistently so the Page is recognizable, credible and useful across devices.
Choose and Use Your LinkedIn® Company Page Call to Action
Choose a LinkedIn® Company Page call to action that matches what visitors should do next, and understand how CTA visibility differs between free and Premium Pages.
LinkedIn® Company Page Verification: What It Is and How to Prepare
Understand LinkedIn® Company Page verification, current eligibility factors and what to prepare before requesting verification for your organization.
Should Your Company Use LinkedIn® Showcase Pages?
Decide whether a LinkedIn® Showcase Page is appropriate for a brand, business unit or long-term initiative, or whether one strong Company Page is the better choice.
Do You Need LinkedIn® Premium Company Page?
Decide whether LinkedIn® Premium Company Page features solve a real business need for your organization before adding another recurring subscription.
What Should You Actually Measure on a LinkedIn® Company Page?
Choose LinkedIn® Company Page metrics that reflect what the Page is supposed to achieve instead of reporting every number the platform provides.
Connect Employees Properly to Your LinkedIn® Company Page
Make sure employees are correctly associated with your LinkedIn® Company Page so the organization, employee profiles and workforce information connect properly.
Why Nobody Engages With Your LinkedIn® Company Page
Diagnose weak LinkedIn® Company Page engagement by looking at relevance, audience fit, content quality, participation and expectations instead of blaming the algorithm.
