Introduction
This is the most complete free resource for LinkedIn profile optimization available anywhere online. You’ll find over 40 lessons covering every section of your profile – from headline and banner to skills, recommendations, and featured content.
I;ve optimised over 300 LinkedIn Profiles for current colleagues and past clients. Each lesson is designed to be short, actionable, and focused on real results. You don’t need to create an account, sign up to a mailing list, or jump through hoops. Just scroll, click, and learn.
Whether you’re starting from scratch or looking to polish up a few areas, this step-by-step guide will walk you through exactly what to do – and what to avoid.
How To Work Through The Lessons
There are over 40 lessons in total. You can dip in and out as needed, but I recommend starting at the top and working through them in order. Earlier lessons lay the groundwork and have a direct impact on how effective the later ones will be.
That said, if you’re short on time or want to fix a specific area, feel free to jump straight to the section you need.
You can also search for specific lessons using the search at the top of the page or here:
There Are 5 Core LinkedIn Profile Sections
- The Basics
- The Skills Section*
- The Core Essentials
- The Recommended
- The Additional sections.
*Your Skills section is part of the Core Essentials section, but I advise doing it separately because it has a significant affect on later sections.
1. The Basics
Start here if your profile is brand new, or if you’re still using the default settings and haven’t touched anything in a while.
The Lessons:
2. The Skills Section
This technically sits within the “Core Essentials,” but I’ve separated it because your skills list affects visibility, searchability, and how your other sections are read by LinkedIn’s algorithm. It’s worth doing early and doing properly.
The Lessons:
3. The Core Essentials
These are the big hitters – headline, About section, Experience, and more. Most people get these wrong. These lessons show you how to get them right.
The Lessons:
4. The Recommended Section
These aren’t mandatory, but they add real weight to your profile. If you want to stand out and build credibility, don’t skip this section.
The Lessons:
5. The Additional Section
These include interests, languages, projects, and other optional extras. Think of them as finishing touches – useful for the right audience, but not always essential.
The Lessons:
Final Thought
Your LinkedIn profile doesn’t need to be perfect — it just needs to work for you. This course is here to guide you through the process, step by step, with zero pressure. Take your time, revisit lessons as needed, and keep moving forward.
I update these lessons regularly, especially when LinkedIn changes, adds, or removes features — so what you’re learning here stays current.
