How to Set Up Your LinkedIn® Service Page the Right Way

1. Understanding LinkedIn®’s Two Service Page Options

Before setting up your Service Page, decide whether it should be managed from:
✅ Your Personal Profile – appropriate when you personally provide the services and handle requests.
✅ A Company Page – appropriate when the organization offers the services and eligible Page admins need to manage requests. LinkedIn® currently limits Company Page-managed services to companies with 500 employees or fewer.

2. Step-by-Step Guide to Creating a Personal Service Page

On Desktop

1. Click the Me icon at the top of LinkedIn®.
2. Select View Profile and click Add profile section below your profile picture.
3. Click Add services and follow the on-screen instructions.
4. Complete the Service Page setup:
   • Service categories (Choose up to 10)
   • Description (Explain what you do and who you help)
   • Work location (Specify if you offer remote services)
   • Pricing (Optional: Show a starting hourly rate or select “Contact for pricing”)
   • Media (Optional for Premium users—upload images, videos, or documents).
5. Click Save to publish your Service Page.

On Mobile

• LinkedIn® can change the placement of controls in its mobile apps. Look for the option to add or manage services from your profile and follow the current on-screen prompts rather than relying on an older menu location.

3. Step-by-Step Guide to Creating a Company Service Page

1. Confirm that the Company Page is eligible for services and that you have the required Page admin access.
2. From the Company Page super admin view, select Create, then choose Add services.
3. Enter your service details, similar to the personal Service Page setup.
4. Company Page super admins and content admins can view and manage service requests from the Page’s Services admin view.
5. Click Save -your services will now appear under your Company Page.

4. Choosing the Right Service Categories

Select the service types that most accurately describe what you want clients to hire you for. LinkedIn® allows up to 10, but the limit is not a target: relevance and clarity matter more than filling every available slot.

• Use industry-standard terms (e.g., “Digital Marketing” instead of “Online Business Growth”).
• Focus on your core offerings – too many categories dilute your expertise.
• If location matters to the service, use the Service Page’s location and remote-work settings accurately rather than inventing location-based service categories.

Example categories for different providers:
✅ Marketing consultant → Digital Marketing, Branding, Social Media Strategy
✅ Freelance writer → Copywriting, Blog Writing, Ghostwriting
✅ Executive coach → Leadership Development, Career Coaching, Public Speaking

5. Writing a Compelling Service Description

Your service description should answer:

• What services do you offer?
• Who do you help?
• Why should clients choose you over competitors?

✅ Strong Example:
“I help established B2B companies improve how they use LinkedIn® through Company Page strategy, content planning and ongoing Page management. My work focuses on making the company’s expertise, people and activity easier for the right audience to understand.”

❌ Weak Example:
“I do LinkedIn® marketing for businesses.”

6. Adding Pricing, Contact Details, and Work Location

• Pricing Options: Show your starting hourly rate or select Contact for pricing.
• Location Settings: Indicate whether you offer in-person, remote, or hybrid services.
• Messaging: Enable direct messaging from all LinkedIn® members, not just connections.

7. Uploading Media to Showcase Your Work (Premium Feature)

Premium Business users can add media to make their Service Page stand out.
✅ Portfolio pieces (Graphics, PDFs, case studies)
✅ Videos (Service walkthroughs, client testimonials)
✅ External links (Projects, published work)

Even if you don’t have Premium, you can link to external case studies or websites in your description.

Next Steps: Optimizing Your Service Page for Maximum Visibility

Your Service Page is now live. In the next lesson, we’ll focus on improving its clarity and discoverability without pretending LinkedIn® publishes a Service Page ranking formula.