Why Setting Up Your Service Page Matters
LinkedIn Service Pages act as mini storefronts for freelancers, consultants, and businesses. Unlike a general LinkedIn profile, a Service Page is specifically designed to help professionals showcase their expertise, attract new clients, and handle service requests efficiently.
Many service providers create a page but fail to optimize it, leaving them invisible in LinkedIn searches. This module ensures you don’t just create a page – you build a high-converting Service Page that positions you as the go-to provider in your field.
1. Understanding LinkedIn’s Two Service Page Options
Before setting up your Service Page, decide whether to manage it under:
✅ Your Personal Profile – Best for freelancers, solopreneurs, or independent consultants.
✅ A Company Page – Ideal for agencies, firms, or businesses with multiple team members managing service requests.
| Feature | Personal Service Page | Company Service Page |
| Best for | Freelancers, consultants, solopreneurs | Companies, agencies, teams |
| Who manages it | Only the individual who created it | Any admin of the Company Page |
| Reviews | Clients can leave ratings & reviews | Reviews are not available |
| Visibility | Tied to your personal brand & connections | Associated with the company’s brand |
| Cost | Free, with optional Premium Business upgrades | Free, with optional Premium Company Page upgrades |
🚨 Important: Once you create a Service Page under a profile or company, you cannot switch it later.
2. Step-by-Step Guide to Creating a Personal Service Page
On Desktop
- Click the Me icon at the top of LinkedIn.
- Select View Profile and click Add profile section below your profile picture.
- Click Add services and follow the on-screen instructions.
- Complete the Service Page setup:
- Service categories (Choose up to 10)
- Description (Explain what you do and who you help)
- Work location (Specify if you offer remote services)
- Pricing (Optional: Show a starting hourly rate or select “Contact for pricing”)
- Media (Optional for Premium users—upload images, videos, or documents).
- Click Save to publish your Service Page.
On Mobile
- The process is similar, but you’ll find Add services under your profile’s “About” section.
3. Step-by-Step Guide to Creating a Company Service Page
- Navigate to your Company Page as an admin.
- Click Admin Tools, then select Add Services.
- Enter your service details, similar to the personal Service Page setup.
- Assign multiple team members to handle service requests.
- Click Save -your services will now appear under your Company Page.
4. Choosing the Right Service Categories
Selecting the right categories ensures your page appears in relevant LinkedIn searches.
- Use industry-standard terms (e.g., “Digital Marketing” instead of “Online Business Growth”).
- Focus on your core offerings – too many categories dilute your expertise.
- If you serve a local market, include location-based categories.
Example categories for different providers:
✅ Marketing consultant → Digital Marketing, Branding, Social Media Strategy
✅ Freelance writer → Copywriting, Blog Writing, Ghostwriting
✅ Executive coach → Leadership Development, Career Coaching, Public Speaking
5. Writing a Compelling Service Description
Your service description should answer:
- What services do you offer?
- Who do you help?
- Why should clients choose you over competitors?
✅ Strong Example:
“I help B2B companies grow their LinkedIn presence through strategic content marketing. With over five years of experience, I create high-converting LinkedIn posts, articles, and newsletters that drive engagement and leads.”
❌ Weak Example:
“I do LinkedIn marketing for businesses.”
6. Adding Pricing, Contact Details, and Work Location
- Pricing Options: Show your starting hourly rate or select Contact for pricing.
- Location Settings: Indicate whether you offer in-person, remote, or hybrid services.
- Messaging: Enable direct messaging from all LinkedIn members, not just connections.
7. Uploading Media to Showcase Your Work (Premium Feature)
Premium Business users can add media to make their Service Page stand out.
✅ Portfolio pieces (Graphics, PDFs, case studies)
✅ Videos (Service walkthroughs, client testimonials)
✅ External links (Projects, published work)
Even if you don’t have Premium, you can link to external case studies or websites in your description.
Next Steps: Optimizing Your Service Page for Maximum Visibility
Your Service Page is now live – but how do you ensure clients actually find it? In the next module, we’ll cover LinkedIn’s search algorithm, keyword strategies, and ways to increase visibility.