Create a Practical LinkedIn® Content Calendar
Build a practical LinkedIn® Company Page content calendar that connects subjects, formats, owners, approvals and publishing dates without becoming bureaucracy.
A content calendar should make publishing easier. If maintaining the calendar takes more effort than producing the content, the system is too complicated.
Record what the team actually needs
At minimum, a useful calendar normally identifies the publishing date, subject, intended audience or objective, content owner, format and current status. Add approval or asset fields only when they solve a real workflow problem.
Plan themes before individual posts
Start with important business and audience moments: research releases, events, recurring expertise, seasonal issues, recruitment needs and known industry dates. Then build individual posts around those priorities.
Leave room for responsive content
Do not schedule every available slot months in advance. Industry developments, company news and useful conversations create opportunities that cannot always be predicted.
Expert Tip
Leave room in the calendar. If every publishing slot is committed weeks ahead, the Page has no space to respond when the company, its customers or its industry gives you something timely to talk about.
Make ownership visible
A calendar should show who is responsible for the next action. “Waiting for approval” is useful only if everybody knows whose approval is required.
Your task
Create the next four weeks of your calendar using only the fields your team genuinely needs. Make sure every planned post has a purpose, an owner and a clear next action.
Course details:
Create a Practical LinkedIn® Content Calendar
- Intermediate
- FREE
A Free LinkedIn® Course by:
Fox Tucker
About This Series
This module helps you build a practical LinkedIn® Company Page content system. You will decide what the organization should talk about, set a workable posting cadence, plan a content calendar, choose formats, use articles and newsletters, target posts, schedule content and repurpose useful website material.
Each lesson can be completed independently or as part of the module.
Lessons In This Series
Requirements
- Access to, or responsibility for, an established LinkedIn® Company Page
- A desktop or laptop is recommended for Page administration and Business Manager tasks
- Some actions require the appropriate LinkedIn® Page admin role or Business Manager permission
Audience
- Anyone responsible for managing an established organization’s LinkedIn® Company Page
- Marketing and communications professionals
- Social media managers
- Owner-managers responsible for their organization’s LinkedIn® presence
Expert Tip
Across the course, I use a box like this for practical notes based on managing and improving LinkedIn® Company Pages.
LinkedIn® Premium Notes
I use a box like this when a feature or option depends on LinkedIn® Premium Company Page access. Premium features can change, so each note explains the relevant use rather than assuming Premium is required.