Connect Employees Properly to Your LinkedIn® Company Page
Make sure employees are correctly associated with your LinkedIn® Company Page so the organization, employee profiles and workforce information connect properly.
How Employees Can Support Your LinkedIn® Company Page
Show employees practical, voluntary ways to support your LinkedIn® Company Page through relevant participation rather than scripted mass engagement.
Use LinkedIn® Employee Notifications Properly
Use LinkedIn® employee notifications selectively to alert colleagues to important Company Page posts without training people to ignore every notification.
Encourage Employee Engagement Without Forcing It
Create conditions for voluntary employee engagement on LinkedIn® without quotas, scripted comments or pressure that undermines authenticity and trust.
Work With Executives and Subject-Matter Experts on LinkedIn®
Use executives and subject-matter experts to strengthen LinkedIn® Company Page content by capturing real expertise instead of turning specialists into copywriters.
When Employee Participation Becomes Employee Advocacy
Understand the point where informal employee participation becomes an employee advocacy program and what additional structure that change requires.
