Free LinkedIn® Company Page Management Course
Manage your Company Page with purpose, not guesswork.
A practical course for people responsible for an established organisation’s LinkedIn® Company Page. Learn how to manage access, improve the Page, plan content, build the right audience, involve employees and measure what is working.
48 lessons · 8 modules · Free
Who this course is for
This course is designed for marketing and communications professionals, social media managers, owner-managers and anyone responsible for managing an established organisation’s LinkedIn® Company Page.
You do not need to complete every lesson in one sitting. Start at Module 1 for the full course, or use the module cards above to solve the part of Company Page management you are working on now.
01 · Manage Your LinkedIn® Company Page Properly
Access, administrator roles, Business Manager, external partners, governance and succession.
7 lessons · Beginner
- What Is a LinkedIn® Company Page Actually For?
- Understand LinkedIn® Company Page Admin Roles
- What Is LinkedIn® Business Manager – and Should Your Company Use It?
- Manage LinkedIn® Company Page Administrators Through Business Manager
- Give Agencies and External Partners Access Safely
- Audit Your Company Page Access and Governance
- Protect Your Company Page: Access, Ownership and Succession
02 · Optimize Your LinkedIn® Company Page
Search visibility, About section, industry, company details, branding, calls to action, verification and Showcase Pages.
8 lessons · Beginner
- Optimize Your LinkedIn® Company Page for Search
- Write a Better LinkedIn® Company Page About Section
- Choose the Right LinkedIn® Industry for Your Company Page
- Optimize Your LinkedIn® Company Page Name, URL and Company Details
- Get Your LinkedIn® Company Page Branding and Images Right
- Choose and Use Your LinkedIn® Company Page Call to Action
- LinkedIn® Company Page Verification: What It Is and How to Prepare
- Should Your Company Use LinkedIn® Showcase Pages?
03 · Build Your LinkedIn® Company Page Content System
Topics, publishing frequency, content calendars, formats, newsletters, targeting, scheduling and repurposing.
8 lessons · Intermediate
- Decide What Your Company Should Talk About on LinkedIn®
- How Often Should a LinkedIn® Company Page Post?
- Create a Practical LinkedIn® Content Calendar
- Choose the Right LinkedIn® Post Format
- Use LinkedIn® Articles and Newsletters as a Company
- Use Targeted LinkedIn® Company Page Posts
- Schedule and Manage Your LinkedIn® Company Page Content
- Repurpose Website Content for LinkedIn®
04 · Grow the Right LinkedIn® Company Page Audience
Decide who you want following the Page and build that audience through content, invitations and existing channels.
4 lessons · Intermediate
05 · Build LinkedIn® Company Page Engagement and Community
Comments, Page participation, messages, difficult conversations and developing a recognisable company voice.
6 lessons · Intermediate
06 · Employees and Your LinkedIn® Company Page
Connect employees properly, encourage useful participation and work effectively with executives and subject-matter experts.
6 lessons · Intermediate
- Connect Employees Properly to Your LinkedIn® Company Page
- How Employees Can Support Your LinkedIn® Company Page
- Use LinkedIn® Employee Notifications Properly
- Encourage Employee Engagement Without Forcing It
- Work With Executives and Subject-Matter Experts on LinkedIn®
- When Employee Participation Becomes Employee Advocacy
07 · Measure and Improve LinkedIn® Company Page Performance
Content, followers, visitors, search appearances, competitors and a practical monthly reporting process.
6 lessons · Intermediate
- What Should You Actually Measure on a LinkedIn® Company Page?
- Understand LinkedIn® Company Page Content Analytics
- Understand LinkedIn® Company Page Follower Analytics
- Understand LinkedIn® Search Appearances and Visitor Analytics
- Use LinkedIn® Competitor Analytics Properly
- Build a Simple Monthly LinkedIn® Company Page Report
08 · LinkedIn® Premium Company Pages
Understand paid Page features for audience growth, credibility and conversion before deciding whether they add value.
3 lessons · Intermediate