LinkedIn® Company Page Management
Free LinkedIn® Company Page Management course for people responsible for managing, improving and measuring an established organization’s LinkedIn® Company Page.
Free LinkedIn® Company Page Management Course
Manage your Company Page with purpose, not guesswork.
A practical course for people responsible for an established organisation’s LinkedIn® Company Page. Learn how to manage access, improve the Page, plan content, build the right audience, involve employees and measure what is working.
48 lessons · 8 modules · Free
Choose your module
You can work through the course from the beginning or go straight to the area you need. Each module contains focused lessons and practical actions you can apply to your Company Page.
01 · Manage Your LinkedIn® Company Page Properly
Access, administrator roles, Business Manager, external partners, governance and succession.
7 lessons · Beginner
02 · Optimize Your LinkedIn® Company Page
Search visibility, About section, industry, company details, branding, calls to action, verification and Showcase Pages.
8 lessons · Beginner
03 · Build Your LinkedIn® Company Page Content System
Topics, publishing frequency, content calendars, formats, newsletters, targeting, scheduling and repurposing.
8 lessons · Intermediate
04 · Grow the Right LinkedIn® Company Page Audience
Decide who you want following the Page and build that audience through content, invitations and existing channels.
4 lessons · Intermediate
05 · Build LinkedIn® Company Page Engagement and Community
Comments, Page participation, messages, difficult conversations and developing a recognisable company voice.
6 lessons · Intermediate
06 · Employees and Your LinkedIn® Company Page
Connect employees properly, encourage useful participation and work effectively with executives and subject-matter experts.
6 lessons · Intermediate
07 · Measure and Improve LinkedIn® Company Page Performance
Content, followers, visitors, search appearances, competitors and a practical monthly reporting process.
6 lessons · Intermediate
08 · LinkedIn® Premium Company Pages
Understand paid Page features for audience growth, credibility and conversion before deciding whether they add value.
3 lessons · Intermediate
Who this course is for
This course is designed for marketing and communications professionals, social media managers, owner-managers and anyone responsible for managing an established organisation’s LinkedIn® Company Page.
You do not need to complete every lesson in one sitting. Start at Module 1 for the full course, or use the module cards above to solve the part of Company Page management you are working on now.