What Should You Actually Measure on a LinkedIn® Company Page?
Choose LinkedIn® Company Page metrics that reflect what the Page is supposed to achieve instead of reporting every number the platform provides.
Understand LinkedIn® Company Page Content Analytics
Use LinkedIn® Company Page content analytics to understand what your posts are achieving and make better decisions about subjects, formats and distribution.
Understand LinkedIn® Company Page Follower Analytics
Use LinkedIn® Company Page follower analytics to judge whether your audience is growing in the right direction, not simply whether the follower count increased.
Understand LinkedIn® Search Appearances and Visitor Analytics
Use LinkedIn® Search Appearances and visitor data to understand how people discover your Company Page and what that reveals about positioning and optimization.
Use LinkedIn® Competitor Analytics Properly
Use LinkedIn® competitor analytics for context and ideas without turning another organization’s follower count or posting style into your strategy.
Build a Simple Monthly LinkedIn® Company Page Report
Build a concise monthly LinkedIn® Company Page report that connects performance to objectives, explains what changed and records what you will do next.
