Optimize Your LinkedIn® Company Page

Improve the accuracy, discoverability, branding, structure and visitor experience of your LinkedIn® Company Page.

Optimize Your LinkedIn® Company Page for Search

Improve your LinkedIn® Company Page discoverability by aligning your Page information, language and content with how the right people search for your organization.

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Write a Better LinkedIn® Company Page About Section

Write a clearer LinkedIn® Company Page About section that quickly explains what your organization does, who it serves and why someone should care.

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LinkedIn® Company Page Management - Choose the Right LinkedIn® Industry

Choose the Right LinkedIn® Industry for Your Company Page

Choose the most appropriate LinkedIn® industry for your Company Page by matching what the organization actually does to LinkedIn’s industry taxonomy.

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Optimize Your LinkedIn® Company Page Name, URL and Company Details

Review your LinkedIn® Company Page name, public URL, website, locations and core company details for accuracy and consistency.

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Get Your LinkedIn® Company Page Branding and Images Right

Use your LinkedIn® Company Page logo, cover image and visual identity consistently so the Page is recognizable, credible and useful across devices.

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LinkedIn® Company Page Management - Choose and Use Your Company Page Call to Action

Choose and Use Your LinkedIn® Company Page Call to Action

Choose a LinkedIn® Company Page call to action that matches what visitors should do next, and understand how CTA visibility differs between free and Premium Pages.

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LinkedIn® Company Page Verification: What It Is and How to Prepare

Understand LinkedIn® Company Page verification, current eligibility factors and what to prepare before requesting verification for your organization.

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Should Your Company Use LinkedIn® Showcase Pages?

Decide whether a LinkedIn® Showcase Page is appropriate for a brand, business unit or long-term initiative, or whether one strong Company Page is the better choice.

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Course details:

Optimize Your LinkedIn® Company Page

A Free LinkedIn® Course by:

Fox Tucker

Fox Tucker is Digital Marketing Director at Outlook Publishing and founder of Leaders Social. He created more than 40 free LinkedIn® media courses and specialises in LinkedIn® Company Pages, LinkedIn® profiles, digital strategy, SEO and online visibility.

About This Module

This module helps you measure LinkedIn® Company Page performance in a way that supports better decisions. You will identify useful measures, understand content and follower analytics, interpret search appearances and visitor data, use competitor analytics and build a simple monthly report.

Each lesson can be completed independently or as part of the module.

Lessons In This Module

Requirements

Access to, or responsibility for, an established LinkedIn® Company Page
A desktop or laptop is recommended for Page administration and Business Manager tasks
Some actions require the appropriate LinkedIn® Page admin role or Business Manager permission

Audience

Anyone responsible for managing an established organization’s LinkedIn® Company Page
Marketing and communications professionals
Social media managers
Owner-managers responsible for their organization’s LinkedIn® presence

FREE?

What’s the catch?

No Sign-up
No Cost
No Catch