If you’re using LinkedIn for sales, business development, or lead generation, your headline is your passive sales pitch working for you 24/7. It’s what potential clients, partners, and decision-makers see when they come across your profile.

This course will help you create a LinkedIn headline that makes people want to connect and do business with you.

Make Your Headline About Your Prospects, Not Just You

A common mistake many sales professionals make is using a generic title like “Account Executive at XYZ Corp.” Instead, your headline should immediately communicate the value you bring to potential clients.

Ask yourself:

• What result do you help them achieve?
• Who do you ? (Your ideal customer)
• What problem do you solve?

Use Keywords to Get Found

LinkedIn’s search function is powerful – your headline should include industry-relevant keywords that your prospects might use.

For example, if you sell marketing software, you might include:

“Lead Generation”
“Revenue Growth”
“Demand Generation”

Prospects searching for these terms are more likely to find and connect with you.

Keep It Short & Actionable

It’s tempting to use all 220 characters, but don’t fill your headline with fodder.

Your profile appears across many sections of LinkedIn. Most will crop the amount of your headline that can be read. Be sure to include the key elements at the beginning.

Avoid jargon – your prospects should immediately understand what you do.

Test different variations and see which attracts more profile views and messages.

Try one of these Headline Formulas That Works for Sales

Here are three proven structures:

[Who You Help] | [How You Help] | [Your Expertise]

Example: “Helping SaaS Founders Scale Revenue with B2B Outbound Sales”

[Your Role] at [Company] | [Why Clients Work with You]

Example: “Sales Director at ABC Corp | Helping Enterprises Reduce Supply Chain Costs”

[Industry Keywords] | [The Problem You Solve] | [Your Offer]

Example: “B2B Lead Generation | High-Intent Prospects Without Cold Calls”

These position you as a problem-solver, not just a salesperson.

Key Takeaways

Make your headline about who you help and how you help them.

Use industry-relevant keywords to increase visibility.

Keep it concise, impactful, and focused on value.

Now that your LinkedIn headline is optimized for sales, you’re in a stronger position to attract and convert leads.