Why Your LinkedIn® Skills Section Matters

Learn how your Skills Section On LinkedIn® feeds into every aspect of your LinkedIn® Profile and affects your discoverability, visibility and reach.

Fox Tucker

Why Updating Your Skills Section Matters?

Your Skills section will play a crucial role in shaping your user experience On LinkedIn®. By selecting and updating your skills thoughtfully, you will influence the content that is suggested to you by LinkedIn®’s algorithm.

A good selection of skills will impact the LinkedIn® algorithm and have your LinkedIn® feed buzzing with inspiration and opportunities.

It’s important to add skills that align with your professional interests and goals, and your target audience On LinkedIn®.

Expert Tip

You can also search for a skill as a keyword On LinkedIn®. It’s a great source of potential connections, content, and opportunities.

  • People
  • Services
  • Products
  • Posts
  • Groups
  • Jobs
  • Top Voices
  • Companies
  • Courses
  • Events

Here’s an example using “content strategy” as the keyword.

Expert Tip

Other peoples LinkedIn® profiles are an excellent source of ideas for the skills your can add to your own skills section.

Leveraging Skills for Visibility and Networking

Your chosen skills not only reflect your expertise, but also have an impact on how you, your profile, and your content are suggested to other LinkedIn® users including potential followers, connections, clients,, industry peers, and recruiters.

By updating your Skills section regularly and following relevant skills pages, you can enhance your profile’s discoverability and position yourself as a thought leader in your field.

Expert Tip

Did you know that many skills On LinkedIn® have a dedicated Skills page operated by LinkedIn? By following these pages, you can see collaborative articles on the subject.

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Digital Marketing Director & Founder of Leaders Social
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Fox Tucker is Digital Marketing Director at Outlook Publishing and founder of Leaders Social. He created more than 40 free LinkedIn® media courses and specialises in LinkedIn® Company Pages, LinkedIn® profiles, digital strategy, SEO and online visibility.