Your LinkedIn Profile : Master The Basics

Get your LinkedIn profile and professional personal brand off to a flying start.

Fox Tucker
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Lesson Introduction

Your LinkedIn Profile is made up of sections. Many of these sections are not activated by default. You have to activate them. Instructions are shown at the bottom of this page.

First Things First

Before we dive into the advanced sections (Skills, Core Essentials, Recommended, and Additional) we must take care of the basics. The basics are crucial.

In this series we will be working through them:

  • Laying the foundations
  • Your contact information
  • Your LinkedIn profile photo
  • Your LinkedIn cover image
  • Your LinkedIn headline
  • Your summary (about section)
  • Your privacy settings (for visibility)

Plus a couple of optional bonus lessons:

  • Voice Introduction / Name Pronunciation
  • Getting verified

Other Series/Lessons

Section: Skills

So important that I cover this in a series of its own.

Section: Core Essentials

Filling out these sections will help you be discovered by recruiters and people you may know.

  • Education
  • Position
  • Career Break
  • Skills (So important that I cover this in the second series)

Section: Recommended

Completing these sections will increase your credibility and give you access to more opportunities.

  • Featured
  • Licences & Certifications
  • Projects
  • Recommendations

Section: Additional

Add even more personality to your profile. These sections will help you grow your network and build more relationshsips.

  • Volunteer Experience
  • Publications
  • Patents
  • Honors & Awards
  • Test Scores
  • Languages
  • Organizations
  • Causes

Expert Tip

For the purpose of this first lesson you may need to activate the Education section if you plan to add details of your schools, colleges, and university etc.

Where to Find These Settings

  • Click your photo
  • Click View profile
  • Click add section
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LinkedIn Trainer / Digital Marketing Director
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Digital Marketing Director | LinkedIn Trainer | Fox has optimised 300+ LinkedIn Profiles, manages 30+ LinkedIn Company Pages, and leads the LinkedIn strategy for a team of 50+ colleagues at Outlook Publishing Ltd. Fox also shares LinkedIn strategies, current best practices, and tactics on www.leaders.social