Lesson Introduction
Your LinkedIn® profile works best when you optimise it in a deliberate order. This course takes you from the visible foundations through the sections that prove your skills, experience and credibility, then finishes with a full review and refinement.
Framework Note
Your profile should not be optimised in isolation. The sections you prioritise, the evidence you surface and the way you present yourself should reflect why you are using LinkedIn®. A job seeker, consultant, salesperson and thought leader can all have strong profiles, but they should not look identical.
The Why Are You Really on LinkedIn®? framework helps you identify your Primary Reason and the Supporting Motivators behind it. Keep that in mind as you work through this course.
How This Course Is Organised
Before we dive into the advanced sections (Skills, Core Profile Sections, Recommended, and Additional) we must take care of the basics. The basics are crucial.
In this series we will be working through them:
- Laying the foundations
- Your contact information
- Your LinkedIn® profile photo
- Your LinkedIn® cover image
- Your LinkedIn® headline
- Your summary (about section)
- Your privacy settings (for visibility)
Plus a couple of optional bonus lessons:
- Voice Introduction / Name Pronunciation
- Getting verified
The Six Course Modules
Section: Skills
So important that I cover this in a series of its own.
Section: Core Profile Sections
Filling out these sections will help you be discovered by recruiters and people you may know.
- Education
- Position
- Career Break
- Skills (So important that I cover this in the second series)
Section: Recommended Profile Sections
Completing these sections will increase your credibility and give you access to more opportunities.
- Featured
- Licences & Certifications
- Projects
- Recommendations
Section: Additional Profile Sections
Add even more personality to your profile. These sections will help you grow your network and build more relationshsips.
- Volunteer Experience
- Publications
- Patents
- Honors & Awards
- Test Scores
- Languages
- Organizations
- Causes
Expert Tip
For the purpose of this first lesson you may need to activate the Education section if you plan to add details of your schools, colleges, and university etc.
Where to Find These Settings
- Click your photo
- Click View profile
- Click add section
