Activate and Optimize The Featured Section On Your LinkedIn Profile

Learn how to activate and optimize one of the most stunning look features of your LinkedIn Profile.

Fox Tucker
What will you learn?
  • 1. How to feature a LinkedIn Post
  • 2. How to feature a LinkedIn Newsletter
  • 3. How to feature a LinkedIn Article
  • 4. How to feature a Link (video, webpage, or website)
  • 5. How to feature a Photo
  • 6. How to feature content from your Profile (Premium users)
  • 7. How to edit, reorder, or remove a featured item

Lesson Introduction

The Featured Section is a powerful tool for your LinkedIn Profile. It looks stunning on both smartphone and tablet.

It’s a swipe carousel which means you can add more than one item. It’s also easy to reorder and remove items for maximum effect.

This lesson shows you how add and optimize all available types of featured items.

How to activate the Featured Section

1. How to feature a Post

  • Select Add a post
  • Scroll through the list of your posts.
  • Select feature

2. How to feature your LinkedIn Newsletter

Only available if you have published an active LinkedIn Newsletter.

  • Select Add a newsletter
  • Scroll through the list of your Linkedin newsletters.
  • Select feature

3. How to feature a LinkedIn Article

You must have published at least one LinkedIn article.

  • Select Add an article
  • Scroll through the list of your LinkedIn articles.
  • Select featured

4. How to feature a Link (video, webpage, or website)

Expert Tip

This one of my favorite features of a LinkedIn Profile! It features prominently on your LinkedIn Profile and gives you the opportunity to make a fantastic first impression.

I recommend adding one of each type of item so you can find the ones that best suit your needs. Remove the ones that don’t fit your objectives, using the last section of this page.

  • Select Add a link
  • Enter the link to any public website

It will fill the title field and grab the OG Image associated with link.

  • Edit the Title and Description to suit your requirements
  • You can upload a new image if you don’t like the one shown or an image doesn’t exit
  • Select feature

5. How to feature a Photo

You can choose to upload a photo or take a photo (when using a smartphone)

  • Select Upload from Photos or Take a photo
  • Scroll through the album and select the photo.
  • Select feature

6. How to feature content from your Profile

This is a Premium Feature: Here you can spotlight key details from from 8 sections of your LinkedIn profile

7. How to edit, reorder, or remove a featured item

It’s easy keep your Featured Section looking fresh and up-to-date. I recommend you review the section regularly.

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LinkedIn Trainer / Digital Marketing Director
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Digital Marketing Director | LinkedIn Trainer | Fox has optimised 300+ LinkedIn Profiles, manages 30+ LinkedIn Company Pages, and leads the LinkedIn strategy for a team of 50+ colleagues at Outlook Publishing Ltd. Fox also shares LinkedIn strategies, current best practices, and tactics on www.leaders.social