Lesson Introduction
The Featured Section is a powerful tool for your LinkedIn® Profile. It looks stunning on both smartphone and tablet.
It’s a swipe carousel which means you can add more than one item. It’s also easy to reorder and remove items for maximum effect.
This lesson shows you how add and optimize all available types of featured items.
Framework Note
Your Featured section should answer a simple question: what does the right visitor need to see next? A job seeker may feature work samples, achievements or evidence of expertise. A consultant may prioritise case studies and services. Someone building Thought Leadership may feature their strongest original ideas, articles or research.
Choose Featured items to serve your Primary Reason, not simply because they are your newest content. Explore the Why Are You Really on LinkedIn®? framework.
How to activate the Featured Section
1. How to feature a Post
- Select Add a post
- Scroll through the list of your posts.
- Select feature
2. How to feature your LinkedIn® Newsletter
Only available if you have published an active LinkedIn® Newsletter.
- Select Add a newsletter
- Scroll through the list of your LinkedIn® newsletters.
- Select feature
3. How to feature a LinkedIn® Article
You must have published at least one LinkedIn® article.
- Select Add an article
- Scroll through the list of your LinkedIn® articles.
- Select featured
4. How to feature a Link (video, webpage, or website)
Expert Tip
This one of my favorite features of a LinkedIn® Profile! It features prominently on your LinkedIn® Profile and gives you the opportunity to make a fantastic first impression.
I recommend adding one of each type of item so you can find the ones that best suit your needs. Remove the ones that don’t fit your objectives, using the last section of this page.
- Select Add a link
- Enter the link to any public website
It will fill the title field and grab the OG Image associated with link.
- Edit the Title and Description to suit your requirements
- You can upload a new image if you don’t like the one shown or an image doesn’t exit
- Select feature
5. How to feature a Photo
You can choose to upload a photo or take a photo (when using a smartphone)
- Select Upload from Photos or Take a photo
- Scroll through the album and select the photo.
- Select feature
6. How to feature content from your Profile
This is a Premium Feature: Here you can spotlight key details from from 8 sections of your LinkedIn® profile
7. How to edit, reorder, or remove a featured item
It’s easy keep your Featured Section looking fresh and up-to-date. I recommend you review the section regularly.
