Course Introduction
Your LinkedIn profile is often the first thing people see when they look you up online. Whether you’re connecting with potential clients, recruiters, or industry peers, making a strong first impression is crucial.
This free course walks you through the essential steps to ensure your profile instantly communicates credibility, professionalism, and the right message about who you are and what you do.
Above The Fold
Above-the-fold refers to the portion that people see when they come across your LinkedIn Profile. These are the first elements of your first impression.
1. Your Cover Image
Think of your cover image as your billboard. It’s prime rime real estate on your LinkedIn profile and one of the most visible personal branding tools available to you.
Learn how to make the best use of your cover image.
2. Your Profile Photo
Your profile photo is literally your face on LinkedIn. The profile photo is used along side almost everything you do on LinkedIn.
Learn the best practices for using your profile photo to build credibility.
3. Your Headline
Your headline can make or break your LinkedIn Profile. You have space for 220 characters.
Learn how to make every word count.
4. Your About Summary
2000 characters is a lot of space to fill, especially when you consider how few people will read beyond the first few lines if you don’t hook them.
Learn how structure your about summary for maximum effect.
Why Stop Here?
That’s the core essentials of your First Impression taken care of.
Super-User Elements
The following elements take a little more effort, but are really worth doing. These will make you stand out on the crowd.
5. Featured Section
It takes a bit of effort to implement an awesome Featured Section, but if a job is worth doing it’s worth doing well.
This step by step guide will show you how to create a Featured Section with the WOW factor.
6. Verification Badge
There are two ways to get the verified tick on LinkedIn… Personal Verification or Work Place verification.
Learn how add significant trust to your LinkedIn Profile.
7. Top Skills
We’re trying to make a great first impression. Your top skills are part of that picture.
Learn how to feature your top 5 skills on your profile.
LinkedIn Premium Notes
Throughout lessons I use a gold box like this to identify elements that are only available to LinkedIn Premium users. LinkedIn offers a number of premium profile services including LinkedIn Premium and LinkedIn Sales Navigator.
