Lesson Introduction
Your Cover Image is prime real-estate on LinkedIn. Does your effectively communicate your professional identity or personal brand?
The Importance of Your Cover Image
- Visual Storytelling: Your cover image can tell a story about your professional journey, aspirations, or the essence of your work.
- Brand Representation: For entrepreneurs and business professionals, the cover image is a chance to showcase your brand visually.
- Personal Touch: It adds a layer of personalization, setting your profile apart from others in your industry.
LinkedIn Premium Notes
Premium users can upload several cover images to create an automated carousel effect.
Selecting the Right Background Image
- Professional and Relevant: Choose an image style that aligns with your profession or industry. It could be an abstract design, a landscape, a workspace, or industry-related imagery.
- High Quality: The image should be high resolution and appropriately sized for LinkedIn. The recommended size is 1584 pixels wide by 396 pixels high. Anything other than this size will restrict its visibility in many of the locations that is usually shown.
- Complementary: Ensure the image complements your profile photo without overshadowing it too much. Consider the colors and the overall aesthetic of your profile.
- Subtle Branding: If applicable, subtly incorporate your brand’s colors, logo, or elements related to your business. Do note that overly promotional cover images can turn people off.
Ideas for Your Cover Image
- Industry Landscapes: A city skyline for real estate professionals, circuit boards for tech, etc.
- Professional Achievements: Highlighting awards, a Top Voice Badge, a snapshot from a keynote speech, or a publication cover.
- Personal Passions: If relevant to your profession, images representing your passions can add a unique touch, like a musical instrument for a music industry professional.
- Abstract Designs: Simple, professional patterns or designs that add texture without distraction.
Bonus Material
Canva offer 100’s of fantastic designs you can edit and use for Free. The link below shows you a few examples that I have chosen and includes an important guideline. Take a Look…
CONCLUSION
Your profile cover image is more than just a decorative banner; it’s a strategic space to enhance your personal brand and tell your professional story visually. Invest time in selecting an image that represents you authentically and professionally.
Action
Evaluate your current LinkedIn background image. Does it effectively communicate your professional identity or brand? If not, take some time to find or create an image that does. Remember, this visual element plays a crucial role in your LinkedIn profile’s overall impression.
How to Update Your Cover Image
- Navigate to your LinkedIn profile.
- Click on the pencil icon in the top right corner of your profile banner to edit.
- Click on “Change photo,” upload your new background image, and adjust as needed.
- Once satisfied, click “Apply” and then “Save” to update your profile.
