Lesson Introduction
Your Cover Image is prime real-estate On LinkedIn®. Does your effectively communicate your professional identity or personal brand?
The Importance of Your Cover Image
- Visual Storytelling: Your cover image can tell a story about your professional journey, aspirations, or the essence of your work.
- Brand Representation: For entrepreneurs and business professionals, the cover image is a chance to showcase your brand visually.
- Personal Touch: It adds a layer of personalization, setting your profile apart from others in your industry.
LinkedIn® Premium Notes
Premium users can upload several cover images to create an automated carousel effect.
Selecting the Right Background Image
- Professional and Relevant: Choose an image style that aligns with your profession or industry. It could be an abstract design, a landscape, a workspace, or industry-related imagery.
- High Quality: The image should be high resolution and appropriately sized for LinkedIn®. The recommended size is 1584 pixels wide by 396 pixels high. Anything other than this size will restrict its visibility in many of the locations that is usually shown.
- Complementary: Ensure the image complements your profile photo without overshadowing it too much. Consider the colors and the overall aesthetic of your profile.
- Subtle Branding: If applicable, subtly incorporate your brand’s colors, logo, or elements related to your business. Do note that overly promotional cover images can turn people off.
Ideas for Your Cover Image
- Industry Landscapes: A city skyline for real estate professionals, circuit boards for tech, etc.
- Professional Achievements: Highlighting awards, a Top Voice Badge, a snapshot from a keynote speech, or a publication cover.
- Personal Passions: If relevant to your profession, images representing your passions can add a unique touch, like a musical instrument for a music industry professional.
- Abstract Designs: Simple, professional patterns or designs that add texture without distraction.
Bonus Material
Canva offer 100’s of fantastic designs you can edit and use for Free. The link below shows you a few examples that I have chosen and includes an important guideline. Take a Look…
CONCLUSION
Your profile cover image is more than just a decorative banner; it’s a strategic space to enhance your personal brand and tell your professional story visually. Invest time in selecting an image that represents you authentically and professionally.
Action
Evaluate your current LinkedIn® background image. Does it effectively communicate your professional identity or brand? If not, take some time to find or create an image that does. Remember, this visual element plays a crucial role in your LinkedIn® profile’s overall impression.
How to Update Your Cover Image
- Navigate to your LinkedIn® profile.
- Click on the pencil icon in the top right corner of your profile banner to edit.
- Click on “Change photo,” upload your new background image, and adjust as needed.
- Once satisfied, click “Apply” and then “Save” to update your profile.
