A useful monthly report should make the next month of Company Page management better. It is not a data dump and it should not require the reader to interpret a dashboard unaided.
Begin with the objectives
Structure the report around what the Page is meant to achieve. Report the small set of measures you selected earlier rather than every metric LinkedIn® exposes.
Show movement and explain unusual changes
Include the current result, an appropriate comparison period and enough information to explain unusual movement. Note campaigns, major posts, invitation activity, events or other factors that materially affected the month.
Explain what the content taught you
Identify the content themes or individual posts that produced useful evidence. Avoid a simple “top five posts” table unless you can explain why those results matter.
Include audience quality
Follower and visitor growth is more meaningful when you also examine whether the audience resembles the people the organization wants to reach.
End with decisions
The most valuable section is often the shortest: what will you continue, stop, change or test next month? This turns reporting into management.
Expert Tip
If a metric never changes what you do, ask why you’re reporting it. A useful report should make the following month’s decisions easier.
A practical structure
A concise report can contain: objectives and headline measures; audience movement; content findings; search and discovery findings where relevant; notable competitor comparisons; and three actions for the next period.
Your task
Create a one-page monthly reporting template using only information somebody will actually use. Finish it with three explicit decisions for the next month. If a metric never affects a decision, question why it is in the report.
Once you can manage and measure the free Page properly, you are in a much better position to judge whether paying for Premium Company Page capabilities would solve a real constraint or merely add more features.