Connect Employees Properly to Your LinkedIn® Company Page

Make sure employees are correctly associated with your LinkedIn® Company Page so the organization, employee profiles and workforce information connect properly.

Fox Tucker
LinkedIn® Company Page Management - Connect Employees Properly to Your LinkedIn® Company Page

Employees are connected to a LinkedIn® Company Page through the Experience information on their individual profiles. That connection affects how the organization appears across LinkedIn and is worth managing deliberately.

The connection starts on the employee profile

When somebody adds the organization as an employer, they should select the correct Company Page from LinkedIn’s organization list rather than leaving an unlinked text version of the company name. That creates the association between their profile and the Page.

Understand what the Page manager can and cannot control

Associated employee information comes from members’ own profiles. Page admins cannot simply add employees to the Page themselves, and association changes can take time to appear. The Page manager’s role is to provide the correct information, identify obvious problems and guide employees to update their own Experience entries where necessary.

Watch for duplicate or incorrect Pages

Rebrands, acquisitions, similarly named organizations and historic Pages can cause employees to associate themselves with the wrong entity. If the workforce appears fragmented across multiple Pages, investigate the underlying Page structure rather than asking people to make random changes.

Make onboarding guidance simple

New employees do not need a complicated LinkedIn policy to connect themselves correctly. A short onboarding note can show the correct organization name and Page and explain why selecting it matters.

Respect employee ownership of profiles

An employee’s LinkedIn profile is controlled by the individual. The organization can provide accurate information and guidance, but should not treat personal profiles as corporate property.

Your task

Check how several current employees display the organization in their Experience sections. Confirm that they connect to the intended Company Page, then add the correct Page details to your onboarding or internal LinkedIn guidance.

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Digital Marketing Director & Founder of Leaders Social
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Fox Tucker is Digital Marketing Director at Outlook Publishing and founder of Leaders Social. He created more than 40 free LinkedIn® media courses and specialises in LinkedIn® Company Pages, LinkedIn® profiles, digital strategy, SEO and online visibility.