LinkedIn® provides Company Page admins with a way to notify employees about selected Page posts. It can be useful, but scarcity is part of what makes the feature valuable.
Notification is not advocacy
An employee notification makes people aware that a post exists. It does not create employee advocacy, guarantee engagement or replace an internal communication strategy.
Choose posts worth interrupting people for
Use notifications for content with broad internal relevance: a significant company development, major research, an important employer story or another post employees have a legitimate reason to see.
Understand the current limits
LinkedIn currently allows an admin to notify employees once per day. The feature is unavailable when the Page has zero or one associated employee, a targeted post cannot use employee notifications, and the same post cannot be notified repeatedly. Employees can opt out, and LinkedIn uses a relevance model rather than guaranteeing delivery to every associated employee.
Those mechanics can change, so treat them as current operating limits rather than permanent rules.
Do not prescribe the reaction
Alerting employees to a post is different from instructing them to like, comment or reshare. Participation should remain appropriate to the individual and the content.
Measure what the notification actually did
LinkedIn identifies posts where employees were notified in post analytics. Use that information to understand whether notification helped the right content rather than assuming the feature deserves routine use.
Your task
Write a one-sentence rule for when your organization will use employee notifications. Review the last month of Page posts and identify which, if any, would have met that threshold.