Lesson Introduction
There’s so much more to your contact section than just your email address and phone number. There are incredible opportunities to showcase important additional elements of your personal brand.
1. Add Custom Profile URL
When you signed up for LinkedIn you were auto-assigned a profile link. It’s usually made up of your name and a bunch of random numbers. For example: /Jane-doe-834635322
Yuck!
You can change this! The old one stills works by redirecting to the new one.
- Your New Custom Profile Link Must Be Unique: If /janedoe is already taken, consider adding a hyphen between your first and last name /jane-doe, or add country at the the end /janedoe-usa
- Short is Sweet: Just sayin’
- Promote your New Link: Add the link to your website, social media profiles, and business cards etc
We saw a big increase in traffic to the website added as a custom button. The View my portfolio button performed better than the View my website button.
8 Simple Steps in 30 Seconds
2. Add Basic Contact Info
- Email Address
- Phone Number
- Phone Number Type: Home, Work, or Mobile
- Address: A simple text field
Expert Tip
I use my personal email address to log in to LinkedIn, but show my work email address in my contact info.
I have never added my phone number. I already get enough spam calls.
I have never added my address. It has made no difference whatsoever.
3. Add Birthday
Just Date and Month. Not the year.
4. Websites
You can add links to all of your websites.
- Personal
- Company
- Portfolio
- Blog
- RSS Feed
- Other
Expert Tip
If you don’t have a website, you may benefit from creating a free linktr.ee website.
Linktr.ee is a popular way to create a simple but effective landing page.
You can see an example I have created at linktr.ee/foxtucker
Important Note: I recommend that you DO NOT add the linktr.ee link to your email signature. It can easily see your emails being classified at junk/spam.
5. Add Instant Messengers
LinkedIn allows you to add details of a very limited list of supported Instant Messenger services.
- Skype
- ICQ
- Google Hangouts
6. Add Custom Link
LinkedIn allows all users to add a website link that features on their profile. The ideal place to showcase your primary website.
LinkedIn Premium Notes
Custom Button: As a Premium Business Member, show people the best way to engage with you by adding a custom button to the top of your profile. Currently you can choose from Visit my website, Visit my store, View my portfolio, View my blog, and Book an appointment. More are planned. A super-cool feature is that you can tick a box to Increase button visibility on your posts, messages, and search results.
We saw a big increase in traffic to the website added as a custom button. The View my portfolio button performed better than the View my website button.
Action
Edit as appropriate using the guidelines in this lesson.
Where to Find These Settings
- Click your photo
- Click View profile
- Click the pencil icon
- Click Edit contact info
- or Click Edit custom link / button
