How Often Should a LinkedIn® Company Page Post?
Choose a sustainable LinkedIn® Company Page posting frequency based on content quality, resources, audience response and your organization’s objectives.
Understand LinkedIn® Company Page Admin Roles
Understand LinkedIn® Company Page admin roles, what each role can do, and how to give people the access they need without granting unnecessary control.
Premium Company Page Credibility and Conversion Features
Assess LinkedIn® Premium Company Page features that support credibility, visitor insight and conversion, and connect them to a measurable Page objective.
Understand LinkedIn® Company Page Follower Analytics
Use LinkedIn® Company Page follower analytics to judge whether your audience is growing in the right direction, not simply whether the follower count increased.
Use LinkedIn® Employee Notifications Properly
Use LinkedIn® employee notifications selectively to alert colleagues to important Company Page posts without training people to ignore every notification.
Comment and Engage as Your LinkedIn® Company Page
Use your LinkedIn® Company Page to participate in relevant conversations beyond your own posts and build visibility through useful organizational engagement.
Invite Connections to Follow Your LinkedIn® Company Page
Use LinkedIn® Company Page invitations selectively to introduce relevant first-degree connections to your organization without turning invites into indiscriminate outreach.
Create a Practical LinkedIn® Content Calendar
Build a practical LinkedIn® Company Page content calendar that connects subjects, formats, owners, approvals and publishing dates without becoming bureaucracy.
What Is LinkedIn® Business Manager – and Should Your Company Use It?
Learn what LinkedIn® Business Manager does, how it changes Page access management, and when an organization should use it to manage people, Pages and partners.
Understand LinkedIn® Search Appearances and Visitor Analytics
Use LinkedIn® Search Appearances and visitor data to understand how people discover your Company Page and what that reveals about positioning and optimization.