LinkedIn® Company Page access should be deliberate. Giving everybody the highest level of access may feel convenient, but it creates unnecessary governance risk and makes it harder to understand who is responsible for what.
The three Page admin roles
LinkedIn currently provides three Page admin roles: super admin, content admin and analyst. They are designed for different levels of responsibility.
Super admins have the broadest control, including editing the Page and managing administrators. Content admins manage the organization’s publishing and engagement activity, including many operational features such as comments, messages and employee notifications where available. Analysts focus on Page analytics. All three roles can access analytics, but they do not have the same management permissions.
Use the lowest level of access that does the job
Someone who only needs reporting access does not need control over Page settings. Someone publishing and responding to content does not automatically need authority to manage other administrators. Match the role to the work.
This becomes particularly important when several employees, departments or external suppliers work on the same Page.
Expert Tip
Keep super admins to the people who genuinely need that level of control. I regularly find Pages where access has accumulated over time because nobody removed people when roles changed.
Page access belongs to people
A LinkedIn® Page does not have a shared username and password. Administration is assigned to individual LinkedIn profiles. If you need access and do not currently have it, use the Guide to getting admin access to a LinkedIn® Company Page. Do not create a fake employee profile or share somebody’s personal LinkedIn credentials as a workaround.
Page roles and paid media roles are different
Organic Page administration and advertising permissions are related but not identical. A person working with Campaign Manager may require additional paid-media permissions and, depending on the task, Page access as well.
Your task
List everyone who currently has access to your Company Page and write down what each person actually needs to do. Compare that responsibility with their current role. Flag anyone who appears to have more access than their work requires.