Agencies, consultants and other external organizations often need to work on a client’s LinkedIn® Company Page. That does not mean every individual should simply be added to the Page indefinitely.
LinkedIn® Business Manager provides a partnership model designed for organization-to-organization access.
People and partners are not the same thing
A person is an individual who needs access. A partner is another organization. If an agency has its own Business Manager, the client organization can establish a partnership and share the relevant Page with that partner.
The partner can then manage which of its own people work on the Page, within the roles the Page owner has made available.
Keep ownership with the client
The organization that owns the Company Page should retain ownership and appropriate internal administrative control. An agency needs enough access to perform the agreed work; it does not need to become the informal owner of the asset.
Expert Tip
Never let an agency become the only organization that understands or controls your Page setup. External support should make management easier, not make the company dependent on the supplier.
Grant only the roles required
When a Page is shared through a Business Manager partnership, the owner controls which Page roles are available to the partner. This makes it possible to give an external organization operational access without automatically handing over every administrative capability.
Plan the end of the relationship at the beginning
Access arrangements should make offboarding straightforward. Record which organization has been granted access, why it needs it, what roles it can assign and who internally is responsible for reviewing that arrangement.
Your task
For every external person currently accessing your Page, identify the organization they work for. If that organization uses Business Manager, assess whether partnership access would provide cleaner governance than maintaining those individuals as direct Page administrators.