Your Company Page imagery has a simple job: help people recognize the organization and understand that they have reached the right Page. It should support the brand rather than become a miniature advertising campaign.
Start with the logo
Use a clear, current organization logo that remains recognizable at small sizes. Avoid squeezing taglines, contact details or additional promotional text into the logo image.
Use the cover image intentionally
The cover area gives you more room to communicate visually. Depending on the organization, it can reinforce brand identity, show the organization’s work, communicate an enduring proposition or support a current priority.
Remember that LinkedIn displays images differently across devices and interface surfaces. Keep essential content away from areas likely to be cropped or obscured.
Keep the Page aligned with the wider organization
LinkedIn should not look like an unrelated brand environment. Use the organization’s established visual identity where possible so somebody moving between the website, LinkedIn Page and other official channels recognizes the same business.
Do not let the cover become stale
If the image promotes an event, report, campaign or date-specific message, somebody needs responsibility for replacing it afterward. Evergreen branding is often safer when nobody owns that maintenance task.
Your task
View your Page as a visitor on both desktop and mobile. Check the logo for legibility, inspect the cover image for cropping or outdated messaging, and compare the Page with the organization’s current website and brand assets. List any changes needed.