Protect Your Company Page: Access, Ownership and Succession

Protect your LinkedIn® Company Page from access problems by planning ownership, administrator succession, staff departures and continuity before something goes wrong.

Fox Tucker
LinkedIn® Company Page Management - Protect Your Company Page: Access, Ownership and Succession

Company Page governance is not finished once the correct administrators have been added and access has been audited. The organization also needs to know what happens when responsibility suddenly changes.

People leave. Agencies change. Teams restructure. A Company Page should remain an organizational asset throughout those changes.

Plan for loss of key people

LinkedIn Pages are administered through individual member profiles, so continuity requires deliberate planning. Ask what would happen if the person who understands the Page, its access structure or its external partners became unavailable tomorrow.

Maintain appropriate super-admin continuity

LinkedIn requires a Page to retain a super admin when roles are changed. More broadly, your organization should make sure administrative control does not disappear when one employee leaves or changes role.

This does not mean giving broad access to everybody. It means ensuring there is sensible organizational resilience.

Make succession explicit

Identify who can take over Page responsibility, who has authority to approve access changes and where essential Page information is recorded. Succession should be decided before a departure creates an emergency.

Document ownership and dependencies

Record who owns the business decision about the Page, who administers access, which Business Manager owns or accesses it, and which external partners have been authorized.

This information should belong to the organization, not exist only in one Page manager’s memory.

Know the recovery route before you need it

If nobody on the team has Page access, use the Company Page access-recovery Guide. If somebody appropriate can still administer the Page but you personally need access, use the admin-access Guide. These are recovery mechanisms, not succession plans. Good continuity planning should make emergency recovery unusual.

Your task

Write a short succession note for your Page: who would take over if the current owner became unavailable tomorrow, who could authorize the necessary access, and where the organization records its LinkedIn asset and partner-access information.

With access, ownership and continuity under control, the next stage is to make sure the Page itself accurately represents the organization and is useful to the people who find it.

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Digital Marketing Director & Founder of Leaders Social
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Fox Tucker is Digital Marketing Director at Outlook Publishing and founder of Leaders Social. He created more than 40 free LinkedIn® media courses and specialises in LinkedIn® Company Pages, LinkedIn® profiles, digital strategy, SEO and online visibility.